What motivates you to support us?
Taking action on climate issues (86%)
Tackling climate change remains the number one priority for our supporters. In 2025, your engagement helped us hold companies accountable for their environmental impact:
🌍 We challenged Shell on its plans to grow its natural gas business, co-filing a shareholder resolution that won over 20% support and secured a formal response from the company.
🏢 Our Built to Last? report revealed that 9 out of 16 major real estate investment managers are failing to meet key climate standards, ranging from decarbonisation planning to reporting on the carbon footprint of their buildings.
Protecting nature and biodiversity (77%)
After climate, protecting nature and biodiversity comes a close second. This year, ShareAction continued pushing investors to address biodiversity loss and pollution risks:
🧪 Together with 44 investors managing $4 trillion in assets, we called on chemical companies to phase out highly hazardous chemicals, protecting ecosystems and human health.
Improving workers' rights (73%)
A growing number of you are concerned about workers’ rights, especially fair pay and decent working conditions. This year, we:
💸 Filed shareholder resolutions at M&S, Next, and JD Sports, urging transparency on how many of their staff are paid below the real Living Wage. At M&S and Next, over 25% of shareholders voted in favour, triggering a legal obligation for the companies to respond.
🧺 Supported campaigners and partner groups like ‘Make Newcastle a Living Wage City’ Action Group and IndustriALL Global Union to engage with major retailers, ensuring workers receive fair pay and better conditions across their stores and supply chains.
Improving public health (67%)
Many of you are also motivated by public health, from healthier food to cleaner air. This year, we:
🥗 Brought together investors managing $1.33 trillion to urge the UK government to make large food companies report on the healthiness of their sales and set targets to improve them.
🌬️ Coordinated investors representing $795 billion to call on high-polluting companies to tackle air pollution, highlighting its role as a major, yet often ignored, public health risk affecting workers and communities.
Getting involved with ShareAction: how do you like to do it?
Through digital actions
An amazing 83% of you signed a petition last year, and nearly 76% said you want to continue challenging big companies through digital actions like petitions and open letters. Looking ahead, you can expect more digital opportunities to act on the issues you care about.
Via AGM Activism (asking questions and filing resolutions)
A smaller but mighty group of you (11%) co-filed resolutions with us last year, which is where we band together to push for a shareholder vote on a particular topic. Thanks to you, we saw some of our best results ever on our Living Wage resolutions.
Another powerful way to drive change is by going to Annual General Meetings (AGMs) of major companies and asking their boards tough questions. This year, we continued to support individuals to attend AGMs and speak up on a range of pressing issues, from public health and fair pay to environmental responsibility.
In the months ahead, we’ll explore new ways to strengthen transparency and ensure ordinary people can continue to have their voices heard at AGMs. Make sure you’ve joined our mailing list to stay in the loop about upcoming opportunities to take action!
Through lobbying the Government
More than half of you are keen to influence government policy. In 2025, your support helped us push for stronger rules and accountability:
📊 347 of you helped us respond to the Government’s consultation on mandatory ethnicity and disability pay gap reporting, showing clear public backing for fairer, more transparent workplaces.
📜 Back in June, we weighed in on the UK’s Pension Schemes Bill, calling for clearer rules to put savers’ long-term interests and living standards at the heart of pension policy. As part of this effort, we helped several supporters meet their MPs one-on-one to raise their concerns directly.
By donating and sharing our content
We’re grateful to the 16% of our supporters who have already donated and the many more of you who are interested in doing so. A regular donation, even a small one, can make a big difference to our campaigns.
For those looking to support us in other ways, 30% of you already share our content on social media, which is a brilliant way to build our movement. Make sure you’re following us on LinkedIn, Bluesky, and Instagram to help us spread the word!
What are you keen to learn more about?
Many of you want to learn more about how to influence change within the financial system (59.2%), how big companies operate (54.7%), and how to ensure your money has a positive impact (53.2%). We’re here to help you on this journey. We’ll continue to offer more educational content, from webinars to reports, to ensure you have the tools and knowledge to hold companies accountable.
What’s coming in 2026?
Your feedback has given us a clear sense of what you want to see from us in the coming year. The political and financial landscape is shifting, but we will keep pushing for a financial system that works for people and the planet.
We’re also committed to making our activism more inclusive by collaborating with groups most affected by issues we campaign on, such as campaigners in the Niger Delta fighting for justice for decades of pollution, and youth activists like Alice and Luke from Bite Back campaigning against junk food marketing.
If you want to dive deeper into our work or take your activism to the next level, we invite you to:
📧 Join our mailing list where we let supporters know what we’re up to and how they can get involved
🎤 Register your interest in becoming an AGM activist – meaning you can attend the Annual General Meetings of our target companies to ask the board of directors questions on critical topics. It’s a unique chance to face the big bosses at huge companies.
And finally: a big thank you
We are incredibly grateful for all your support over the past year. We’ll use this feedback to guide our next steps, ensuring our supporters remain at the heart of our efforts to change the financial system for the better.
