What motivates you to support us?

Taking action on climate issues (81.3%)

Climate change remains the number one priority for our supporters. Over 80% of you told us that tackling the climate crisis was your main motivation for supporting ShareAction.

In 2024, we've taken several steps to keep fighting climate breakdown. Amongst them were:

🔨 Our challenge to Barclays on loopholes in its energy policy that still allow funding for fracking, despite its net-zero pledge;

‍💨 The shareholder resolution we filed at Yara International, demanding that the fertiliser giant set science-based targets to reduce emissions from its supply chain;

🔋 The coalition of investors we led to pressure HSBC to align its funding with the transition to renewable energy.

Protecting nature (75%)

Three-quarters of you told us you’re passionate about protecting our natural world. This year, ShareAction has been pushing for stronger action on biodiversity from investors, for example:

🦎 We launched a report with the UN Environment Programme, offering guidance for investors to protect critical biodiversity-rich areas like the Amazon and UK’s River Dee;

🌳 We also exposed the failures of major insurance companies to prevent environmental damage, especially through their role in insuring projects that destroy natural habitats.

Improving public health (66.3%)

Many of you are motivated by improving public health, from cleaner air to healthier food.

🍫 In April, ShareAction led a group of investors urging Nestlé to boost its sales of healthier products. Backed by investors holding $1.68 trillion in assets and a public poll showing 65% of people want Nestlé to reduce unhealthy foods, this resolution held the company accountable for its role in global health issues.

Looking forward, ShareAction will keep pushing for healthier food options. We’ll work to strengthen shareholders' engagement with companies, focusing on public health impacts across the food industry.

Improving workers' rights (62.7%)

Improving workers' rights also resonated strongly, with over half of you passionate about securing fair pay and decent working conditions. Our Good Work team has been on the case. Some examples include:

🧺 We challenged Ocado at its AGM for not paying its workers the real Living Wage while awarding its CEO a substantial bonus;

🛵 We've supported Deliveroo riders in voicing their concerns over inadequate pay and conditions;

💸 We've been pressuring major supermarkets like Tesco, M&S, and Sainsbury's to adopt the real Living Wage for all employees, including contracted staff.

Getting involved with ShareAction: how do you like to do it?

Through digital actions (86%)

An amazing 86% of you signed a petition last year, and nearly 79% said you want to continue challenging big companies through digital actions like petitions and open letters. Looking ahead, you can expect more digital opportunities to act on the issues you care about.

If you’d like to sign our latest petition to get retail companies to pay the real Living Wage, you can do so here.

Through lobbying the Government (56%)

More than half of you are keen to lobby the government on key issues. This year we submitted written evidence to the Work and Pensions Select Committee about pensions law, including how it can be harnessed to manage climate change risks. In the coming months, there will be more critical opportunities to engage with the new UK government. Keep an eye out for chances to get involved by writing to MPs or responding to consultations!

By donating and sharing our content

We’re grateful to the 15% of our supporters who have already donated or are interested in doing so. A regular donation, even a small one, can make a big difference to our campaigns.

For those looking to support us in other ways, 28% of you said you’d like to share our content on social media. Make sure you’re following us on LinkedIn, X, and Instagram to help us spread the word!

Via AGM Activism (asking questions and filing resolutions)

A smaller but mighty group of you (5.2%) asked questions at AGMs in the past year, and 8.5% are interested in co-filing resolutions – which is where we band together to push for a shareholder vote on a particular topic (find out more about shareholder resolutions here).

We’ll be rolling out more opportunities in the next few months to file resolutions and attend AGMs, so make sure you have registered your interest to stay in the loop!

What are you keen to learn more about?

Many of you want to learn more about how to influence change within the financial system (60.6%), how big companies operate (57.1%), and how to ensure your money has a positive impact (53.6%). We’re here to help you on this journey. We’ll continue to offer more educational content, from webinars to reports, to ensure you have the tools and knowledge to hold companies accountable.

What’s coming in 2025?

Your feedback has given us a clear sense of what you want to see from us in the coming year. We’ll be ramping up our campaigns on workers' rights, climate change, biodiversity, and public health, as well as continuing to champion a more responsible financial system.

We’re also committed to making our activism more inclusive by collaborating with groups most affected by issues we campaign on, such as the Deliveroo riders we worked with alongside IWGB and youth activists like Becky from Bite Back who we worked with this year.

If you want to dive deeper into our work or take your activism to the next level, we invite you to:

📧 Join our mailing list where we let supporters know what we’re up to and how they can get involved

✊ Register your interest in co-filing a resolution with us – one of the most impactful ways you can help us influence corporate behaviour change. We’ll have exciting opportunities coming up over the next couple or months!

🎤 Register your interest in becoming an AGM activist – meaning you will attend the Annual General Meetings of our target companies to ask the board of directors questions on critical topics. A unique chance to face the big bosses at huge companies.

And finally: a big thank you

We are immensely grateful for all of your support over the past year. We’ll use this feedback to guide our next steps, ensuring our supporters remain at the heart of our efforts to change the financial system for the better.