Digital Communications Manager

Hours: Full-time, but with some flexibility possible

Contract type: Permanent

Salary: £32,754- £37,595 + 8% pension contribution

Deadline: Monday 24 June 2019 at 9am



Hours: Full-time, but with some flexibility possible

Contract type: Permanent

Salary: £32,754- £37,595 + 8% pension contribution

Deadline: Monday 24 June 2019 at 9am


ShareAction is a charity and campaigning organisation working to unleash the power of the financial system to drive social progress and protect our environment. We focus on transforming the investment system, using it as a lever to generate positive social and environmental impact in the real world.

We do this by:

  • Educating and working with investors themselves to improve their practices;
  • Influencing the policy-makers and industry regulators that can ensure the investment system serves society’s interests in the long-term;
  • Campaigning to unlock the power of investors, as shareholders in companies, to change corporate behaviour (on issues such as climate change, good work and human rights, sustainable food and public health);
  • Mobilising ordinary people, who have a stake in the investment system through their pensions and savings, to demand a change in how their money is invested;
  • Collaborating with other civil society organisations who share our vision.

Job Description

Reporting to the Head of Communications & Fundraising, and sitting within the Communications team, this post plays a key part in the design and delivery of ShareAction’s communications strategy.

We’re looking for a creative and ambitious communications professional to lead and co-ordinate ShareAction’s digital communications; this will include managing, maintaining and improving our website and social media activity, developing our brand, producing creative content and design, and driving digital engagement with external audiences.


You will be responsible for promoting ShareAction’s diverse and exciting work to a wide range of audiences and working closely with communications colleagues and teams across the organisation to:

  • Develop a digital strategy, streamlining and improving our digital communications and creating compelling content for use across all channels;
  • Manage our brand and design work and ensure quality and consistency in our communications output;
  • Use data analytics to understand how best to grow support for our cause and improve our reach and impact.


  • Managing ShareAction’s website, including auditing the current site and suggesting and implementing improvements to promote our work and increase web traffic;
  • Creating high-quality, compelling web content – from infographics and web pages to blogs and videos (in-house and externally, where necessary);
  • Ensuring our website is effectively contributing to our communications strategy.

Brand and design management

  • Designing/ editing publications and managing our schedule of design work across teams, including phasing the production of project launches, long-forms reports, briefings etc;
  • Developing and managing the use of our brand and communication style guidelines;
  • Managing and liaising with external designers to produce high quality content and publications;
  • Ensuring ShareAction’s online and printed materials are accessible to varied audiences, including ensuring accessibility and the use of plain English.

Social media

  • Overseeing and responsibly expanding ShareAction’s social media activity, including Facebook, Twitter and LinkedIn;
  • Contributing to and overseeing the creation of engaging social media content, including video and graphics;
  • Contributing to increased engagement on social media (particularly in relation to driving traffic to the ShareAction website);
  • Overseeing paid social media, e.g. ShareAction Facebook promotions and other advertising streams, to maximise their effectiveness.

Supporting stakeholder engagement

  • Working with ShareAction’s internal teams to help produce and ensure the quality and consistency of our digital communications to external stakeholders (membership newsletters, campaign emails, surveys etc);
  • Using our digital engagement platform (Action Network) to support teams in sending regular communications to segmented audience groups;
  • Assisting in the development of fundraising and marketing materials and engagement plans to recruit and retain individual and major donors.

Data analysis, monitoring and evaluation

  • Using available data and statistics across digital channels to inform and improve our communications plans, including growing our audience base – whether campaign supporters, individual donors or network members;
  • Producing regular communications updates on statistics and performance for the team, wider organisation, Leadership Team and the Board.


Person specification

We are looking for a passionate, determined individual, with the following experience and skills:


  • Strong digital communications expertise, including experience of developing a digital strategy, knowledge of front end web design and UI, knowledge of Adobe Creative Suite, CMS systems (particularly WordPress), MailChimp and CRM campaigns, SEO, Google Analytics and leading social media monitoring platforms;
  • Experience of managing a website and social media channels, and providing integrated digital content as part of wider communications campaigns;
  • Experience of effectively using the full range of communications mediums in marketing and campaigning: print, digital, social media and audio-visual;
  • Excellent written, verbal and visual communication skills with the ability to present and explain complex issues in a conversational and informative way to a range of audiences.
  • Enthusiasm for, and ability to, create content in-house;
  • Excellent interpersonal and relationship management skills, with the ability to influence, persuade and motivate at all levels;
  • Experience of analysing data to inform strategic decision making;
  • Sound organisational, planning and project management skills, with the ability to work under pressure and to tight deadlines;
  • Working knowledge of data protection regulation and sound risk and reputation management.


  • Experience of working in a non-profit communications and/or fundraising environments;
  • Experience of digital platforms, such as Action Network;
  • Experience of working with a CRM system, preferably Salesforce;
  • Track record of working effectively with internal teams and external stakeholders, e.g. freelance designers.

A few more details

  • Hours of work: 35 hrs per week with an expectation of some out of hours working
  • Holidays: 25 days per annum, pro rata plus working days between Christmas and New Year, plus statutory bank holidays

How to apply

Please send us an up to date CV and cover letter (your cover letter should be no more than one side of A4). Please describe why you would be perfect for this job. Make sure your application clearly explains your interests and the skills you would bring to the role. Please note that we are unable to progress applications that do not include all of the asked-for information.

We are an equal opportunities employer and welcome applications from all sections of the community.

Don’t be afraid to show your enthusiasm! Please send your CV and a cover letter to Deborah Ball at recruitment@shareaction.org by Monday 24 June 2019 at 9am.

Please note:
To be considered for this post you must be legally eligible to work in the UK, due to the size of the organisation we are unfortunately unable to sponsor anyone for a visa.

A bit more about us

ShareAction is a charity which promotes responsible investment by pension funds and other institutional investors. We believe that investment can be a force for good, serving savers and communities, and protecting our environment for the long term. We campaign on specific environmental and social issues that the investment industry has the power to influence, like climate change and workers’ rights. We advocate for policy changes required to enable responsible investment to thrive. We undertake research and rankings to drive up best practice among pension funds and asset managers. And we work with savers to help them push their pension schemes towards more responsible behaviour and sustainable investment practices.